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September 24, 2022

For consumers, chargebacks are often a last-ditch effort to recover money when a merchant fails to deliver a product, delivers a shoddy product, or entirely misrepresents a product. However, as many e-commerce merchants know all too well, there are a number of situations in which dishonest customers or customers who express buyer’s remorse will abuse

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Ecommerce Fraud Prevention: 15 Best Practices To Minimize Chargebacks
September 22, 2022

True or false… Google processes over 3.5 billion searches every day? It’s true.  Here’s the source! Many of those searchers have buyer intent or are seeking information that will be used in a purchase decision. Getting in front of potential consumers when they are engaged and actively seeking out products / services (or information related

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9 Search Engine Marketing (SEM) Best Practices That Will Boost Your ROAS
September 21, 2022

Sales and marketing are both crucial to any business’s success but aligning these two areas of focus will create further opportunities for the company, the departments, and, more importantly, to exceed and reach higher goals as a firm.It might seem impossible to align these two departments — especially considering their unique goals and different activities.

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Sales and Marketing Alignment Best Practices to Keep Your Business Units Working Cohesively
September 20, 2022

According to Edgar Dale’s Cone of Experience, people remember only 10% of what they read, 50% of what they see and hear, and 90% of what they do.The average American is bombarded with between 4,000-10,000 ads daily, so it’s no wonder that people rarely remember print or display ads. A good video, however, can linger

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9 YouTube Marketing Best Practices To Drive Conversions (From Your YouTube Ads)
September 20, 2022

The return-on-investment email marketing typically offers is too good to ignore as a business owner. But, the results you get depend greatly on which email marketing software you use. The right tool can help you convert leads into customers and your existing customers into lifelong fans.In this Mailerlite vs. MailChimp review, we’ll tell you which

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Mailerlite vs. Mailchimp: Best Lightweight Email Marketing Software
September 20, 2022

An email can be well-delivered or blocked — depending on the email marketing service you use. Because of this, it is imperative to choose the right marketing automation platform. However, in many cases, ease of use is a deal breaker when choosing a marketing automation platform — if it’s difficult to use, you’ll be frustrated,

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Moosend vs. MailChimp: Which One is Easier for Effective Email Marketing?
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