JUST A BUSINESS BLOG.
Site speed matters. Whether it’s for SEO or conversions, having a fast site is ultimately rewarded. This is expected to be an even bigger factor in organic rankings as Google rolls out their core web vitals update in 2021. It recently hit me that my WordPress websites were too fucking slow, when I was analyzing search
For businesses, a pricing page is one of the most important pages on a website that gives more information about the prices of products. An attractive pricing page is powerful and affects the level of sales.An excellent pricing page will get visitors to sign up or purchase your products. So, it’s important to make sure
Despite the focus on data and SEO, your website’s overall design can help you convert more traffic into leads with buying intent. It can also hurt your conversion rates. Thanks to big retail and the service industry, people want to do business with people who care about how their site looks and functions.There are many
Did you know that if you don’t follow 301 redirect best practices, you could lose a lot of traffic? That’s because when you change the location of a page on your website – whether by accident or on purpose – without properly implementing 301 redirects, visitors or search engine bots to the old page will
For consumers, chargebacks are often a last-ditch effort to recover money when a merchant fails to deliver a product, delivers a shoddy product, or entirely misrepresents a product. However, as many e-commerce merchants know all too well, there are a number of situations in which dishonest customers or customers who express buyer’s remorse will abuse
Email is the golden child of e-commerce marketing for many reasons.For one, it allows you to have direct access to your customers. This is unlike doing business on platforms such as Amazon or Instagram, where you have limited access to customer data. If an algorithm changes or the platform bans you, that could spell the
Consider the last time that you did a password reset for your work email or social media account. You clicked “Send Reset Link” and immediately went to check your email. Was it there?If the answer is yes, then you likely didn’t really have any negative or positive feelings, but if the answer is no, you
True or false… Google processes over 3.5 billion searches every day? It’s true. Here’s the source! Many of those searchers have buyer intent or are seeking information that will be used in a purchase decision. Getting in front of potential consumers when they are engaged and actively seeking out products / services (or information related
Sales and marketing are both crucial to any business’s success but aligning these two areas of focus will create further opportunities for the company, the departments, and, more importantly, to exceed and reach higher goals as a firm.It might seem impossible to align these two departments — especially considering their unique goals and different activities.
According to Edgar Dale’s Cone of Experience, people remember only 10% of what they read, 50% of what they see and hear, and 90% of what they do.The average American is bombarded with between 4,000-10,000 ads daily, so it’s no wonder that people rarely remember print or display ads. A good video, however, can linger
The return-on-investment email marketing typically offers is too good to ignore as a business owner. But, the results you get depend greatly on which email marketing software you use. The right tool can help you convert leads into customers and your existing customers into lifelong fans.In this Mailerlite vs. MailChimp review, we’ll tell you which
An email can be well-delivered or blocked — depending on the email marketing service you use. Because of this, it is imperative to choose the right marketing automation platform. However, in many cases, ease of use is a deal breaker when choosing a marketing automation platform — if it’s difficult to use, you’ll be frustrated,