5 Landing Page Optimization Tools That Will Drive High Quality Leads

5 Landing Page Optimization Tools That Will Drive High Quality Leads

By: Corey Philip
Updated: June 16, 2022

If you have a website with high volumes of monthly traffic, you’re doing a great job. But as many business owners realize, traffic doesn’t automatically add to your bottom line. In reality, how well you have optimized your landing page will determine how likely your visitors are to take action on your site.

So, with that in mind, we introduce you to five of the best landing page optimization tools that you can use to drive high-quality leads to the heart of your business.

What are Landing Page Optimization tools?


When people visit your website, the chances are they arrive on a landing page. If you don’t optimize these pages, your visitors might bounce and look elsewhere for the content that they desire. Given the amount of time and effort you put into driving traffic to your site in the first place, it’s so important not to lose your visitors at the first hurdle. And this is precisely where landing page optimization tools come in, as they enable you to capture a site visitor’s information and prompt them to take the next steps, whatever they may be on your site.

Data shows that the average landing page conversion rate is around 4%. While this is okay, it’s nothing to write home about. With the right tools, you can push your conversion rate up to 10% and above, which will make a huge difference to your bottom line.

Five of the Best Landing Page Optimization tools


There are several tools that you can use to boost your conversion rate, and we introduce the best on the market below.

Best for Advanced Customization: Unbounce


As the name suggests, Unbounce is all about helping you retain your website visitors. It’s one of the most popular landing page builders out there, and it’s exceptionally easy to use and mold with your brand in mind.

You can get started by using one of their many pre-paid templates, and you can get to work with their drag-and-drop editor. Another great feature of Unbounce is their A/B testing function, which helps you to maximize conversion throughout your entire website. While $80 per month might seem a little bit steep to get started, Unbounce is one of the most popular landing page optimization tools out there, and it will help you put your hard-earned web traffic to good use.

Key features:

  • Huge selection of templates
  • Advanced customization options
  • Easy-to-use popups and opt-in forms
  • No need for prior design experience

It’s fair to say that Unbounce is the go-to landing page optimization tool, and it’s the perfect option if you’re looking to secure more leads from your web traffic.

Best for PPC Marketers: Instapage


Another feature-rich landing page optimization tool is Instapage. You can benefit from the use of their drag-and-drop editor, and the native form builder makes it super simple to capture information from your website visitors.

For PPC marketers, Instapage allows you to utilize AdMap, which allows you to effortlessly connect ads to relevant post-click landing pages. In other words, it saves a lot of time and hassle and allows you to manage your ad campaigns from one place.

Key features:

  • PPC page testing and SEO results
  • The WYSIWYG editor makes it easier and faster to design
  • Domain integration
  • Data quantification

We love the functionality of Instapage, and it’s perfect for marketers who are dealing with building and managing campaigns at scale.

Best for Qualitiative Research: Hotjar


As well as boasting an awesome name, Hotjar is many marketer’s qualitative research tool of choice. You can access heat maps, utilize session replays, and conduct the likes of polls and surveys from a centralized spot.

The inclusion of analytics makes it super helpful when you’re looking to optimize your landing pages, and it will help you start collecting data from your web visitors. Perhaps the most attractive feature of Hotjar is that their free version provides exceptional insight from an SEO perspective, so it’s definitely worth trying out if you’re currently on the fence.

Key features:

  • Click tracking and mouse behavior analytics
  • Surveys and feedback
  • Heatmaps and session replays
  • Free version that offers valuable insights

There’s a lot to love about Hotjar, and the free version of the app makes it an outstanding resource, at least to sample. At the very least, you will gain valuable insight into the SEO of your site.

Best for Data Analysis: Full Story


There are some similarities between Hotjar and Full Story, which is why we’ve divided to introduce them here. It’s a powerful marketing tool that provides you with a broad spectrum of analytics relating to your landing pages. We love the sophistication of their form analytics, and the wide suite of integrations means you can collect and analyze complex data from your visitors.

Like Hotjar, you can use Full Story for free, but you will need to request a demo if you want to access the full-paid version of the app.

Key features:

  • Session replays and heatmaps 
  • Error and bug tracking on your site
  • Really easy to find dead-ends in the customer experience
  • Watch customer behavior on your site in real-time

Full Story is another landing page optimization tool that provides you with a broad spectrum of analytics. While the free version is great, their current pricing plan is unclear, so you will need to request a demo to understand the entire package.

Best for Small Businesses: LeadPages


For small businesses looking to grow and expand their online brand, LeadPages is the perfect landing page optimization tool. You can easily add landing pages, popups, and alert bars to your site without a great deal of specialist knowledge.

It’s also a really popular product because LeadPages starts at just $37 a month, which is considerably cheaper than the likes of Unbounce. This is why lots of small business owners take the plunge. Even though it’s well suited to beginners, you can also edit the HTML or CSS code on various landing pages, providing you with the ability to customize the page if you wish.

Key features:

  • Easily create 404 pages for your site
  • Lots of options for landing pages, including alert bars and popups
  • Copy pages without issue
  • Integration with various domains and e-commerce platforms

Engineered with small businesses in mind, LeadPages is an excellent tool for optimizing your landing pages. And with a sign-up price of just $37 a month, it’s considerably cheaper than most of its competitors.

The Verdict


No matter the industry you’re operating in, you can use the above five tools to improve your bottom line. The simple act of optimizing your landing pages can work wonders for your business, and the above tools will help you achieve this.

So, stop losing your potential customers at the first hurdle, and use one of the above marketing tools to your advantage as you take the first steps toward transforming your online business.

Corey Philip

Founder of a home service / specialty trade contracting company (think patio's and deck) with a focus on customer experience. Quantitative investor. Data driven marketer. Runner.

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