Generating leads for your business isn’t easy. But it’s the bedrock of any successful sales team. Ultimately, the more approaches you’re willing to try, the more likely you are to see an improvement in your closing figures.Therefore, in this article, we explain what lead generation is and why it’s important before introducing you to five
If you work in the world of sales, the chances are that you’ve heard the term ‘lead enrichment.’ After all, it’s a crucial aspect of any business, as it provides your sales team with accurate information they can use to their advantage.So, to help you approach lead enrichment in the right way, we introduce the
Let’s start with some context…. I’m a contractor in Florida. Over the last 11 years I have started, invested in, and sold a few contracting businesses. I currently own an epoxy flooring business and have equity in a few HVAC/plumbing businesses. I’ve never owned a roofing business, but the first business I started and the
If you’re here you’ve certainly ran across the Google Ads Sitelink Extensions. You really can’t miss them. Google really pushes everyone to set up Sitelink Exentsions whenever they set up a new campaign. Why might that be? In my inexperience it is because Google bills most users for clicks, and they get clicks, which Google can
A lightyear ago in the world of technology, 2016 to be precise, Google rolled out Smart Bidding to ads platform. Smart Bidding enabled an advertising to set a conversion event within the ads platform and let Google get to work finding users that would achieve the conversion event. In the 6 years since then, Smart
The five levels of customer awareness were first outlined by Eugene Schwartz in his seminal work “Breakthrough Advertising.” Schwartz effectively outlined a journey that customers take when discovering a brand and product for the first time, highlighting the following stages:1Unaware2Problem aware3Solution aware4Product aware5Most awareFor content marketers and businesses alike, appreciating the five levels of customer
In a digital age where advertising often feels repetitive, guerrilla marketing is one way to truly captivate your audience. But what exactly is guerrilla marketing, and how can you use it to your advantage?Below, we introduce the term and its origins before suggesting some techniques to try for your brand. We round things off by
There’s two types of marketers out there; the amateurs that mess around with little budgets and fiddle with all kinds of little settings and often tread water, and then the big dogs that come out swinging with high budgets and seemingly little regard for ‘details’ and ‘settings’. If you look around in Facebook groups or follow
100+ Hours Using SEMrush40+ Websites Monitored7 Tools Featured20 Industry Experts ConsultedAs many things in our world change, so does the flow of business and advertising. Things are not as simple as they were back then when we only used flyers and billboards for our ads. Heck, it was actually already pretty difficult years back, so
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