June 22, 2022

Generating leads for your business isn’t easy. But it’s the bedrock of any successful sales team. Ultimately, the more approaches you’re willing to try, the more likely you are to see an improvement in your closing figures.Therefore, in this article, we explain what lead generation is and why it’s important before introducing you to five

Read More
June 8, 2022

Let’s start with some context…. I’m a contractor in Florida. Over the last 11 years I have started, invested in, and sold a few contracting businesses. I currently own an epoxy flooring business and have equity in a few HVAC/plumbing businesses. I’ve never owned a roofing business, but the first business I started and the

Read More
May 31, 2022

A lightyear ago in the world of technology, 2016 to be precise, Google rolled out Smart Bidding to ads platform. Smart Bidding enabled an advertising to set a conversion event within the ads platform and let Google get to work finding users that would achieve the conversion event. In the 6 years since then, Smart

Read More
March 26, 2022

The five levels of customer awareness were first outlined by Eugene Schwartz in his seminal work “Breakthrough Advertising.” Schwartz effectively outlined a journey that customers take when discovering a brand and product for the first time, highlighting the following stages:1Unaware2Problem aware3Solution aware4Product aware5Most awareFor content marketers and businesses alike, appreciating the five levels of customer

Read More
November 9, 2020

100+ Hours Using SEMrush40+ Websites Monitored7 Tools Featured20 Industry Experts ConsultedAs many things in our world change, so does the flow of business and advertising. Things are not as simple as they were back then when we only used flyers and billboards for our ads. Heck, it was actually already pretty difficult years back, so

Read More