September 22, 2022

True or false… Google processes over 3.5 billion searches every day? It’s true.  Here’s the source! Many of those searchers have buyer intent or are seeking information that will be used in a purchase decision. Getting in front of potential consumers when they are engaged and actively seeking out products / services (or information related

Read More
September 1, 2022

If you’ve ran Google ads, you know that fake clicks can be a costly problem. Sometimes it is as simple a competitor up the road clicking your ad to be a thorn in your ass. Other times it can be a highly automated operation systematically kicking your ass. According to Clickcease, click fraud was 14.08%

Read More
August 24, 2022

If you’ve used Google Ads in the last few months you may have noticed the little setting you can toggle to use ‘optimized targeting’. Should you hit the button and turn it on? In this post I’m going show you the performance breakdown of our campaign using this setting! I also cover this topic in

Read More
August 23, 2022

Web form lead generation often comes with the problem of ‘intent’ or the lack of. Many platforms and browser extensions auto fill form fields making easier for users to complete the lead form without much consideration. This can leave sales teams, or the end lead handler with a frustrating high volume of leads that have

Read More
June 22, 2022

Generating leads for your business isn’t easy. But it’s the bedrock of any successful sales team. Ultimately, the more approaches you’re willing to try, the more likely you are to see an improvement in your closing figures. Therefore, in this article, we explain what lead generation is and why it’s important before introducing you to

Read More
June 8, 2022

Let’s start with some context…. I’m a contractor in Florida. Over the last 11 years I have started, invested in, and sold a few contracting businesses. I currently own an epoxy flooring business and have equity in a few HVAC/plumbing businesses. I’ve never owned a roofing business, but the first business I started and the

Read More
May 31, 2022

A lightyear ago in the world of technology, 2016 to be precise, Google rolled out Smart Bidding to ads platform. Smart Bidding enabled an advertising to set a conversion event within the ads platform and let Google get to work finding users that would achieve the conversion event. In the 6 years since then, Smart

Read More