So you want to get leads from Facebook Ads at as low of a cost as possible?  I know a thing or two about that!  There’s really two approaches you can take to generating leads from Facebook ads. About a year ago, I wasn’t sure which method was better, so I set out on a test.  I’ve now

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If you’ve jumped into ads manager and cranked up a Facebook Ads campaign, you’ve certainly noticed the ‘delivery’ column which gives you insight into whether your adset has completed the ‘learning phase’ or not. Marketers disagree on how much impact completing the learning phase has on result… if any.I want to know!The Learning Phase & TheoryIn

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Corey Philip
November 12, 2020