October 28, 2021

In the marketing world, cannibalization is a term used when one product or service created by the same company takes sales from another.In this article, we will be discussing market cannibalization and how it can sometimes lead to success for businesses. While you might think that cannibalizing your own business sounds counterproductive, in some cases it

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November 12, 2020

If you’ve jumped into ads manager and cranked up a Facebook Ads campaign, you’ve certainly noticed the ‘delivery’ column which gives you insight into whether your adset has completed the ‘learning phase’ or not. Marketers disagree on how much impact completing the learning phase has on result… if any.I want to know!The Learning Phase & TheoryIn

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