In the marketing world, cannibalization is a term used when one product or service created by the same company takes sales from another.In this article, we will be discussing market cannibalization and how it can sometimes lead to success for businesses. While you might think that cannibalizing your own business sounds counterproductive, in some cases it
My internet business & blog is about one year old now!In full disclosure, this is not my first business or internet business. My first business was an Ecommerce business I started in 2009 and sold in 2012. Between then and now, there have been many businesses; mostly offline home service businesses. I separate the term business
If you’ve jumped into ads manager and cranked up a Facebook Ads campaign, you’ve certainly noticed the ‘delivery’ column which gives you insight into whether your adset has completed the ‘learning phase’ or not. Marketers disagree on how much impact completing the learning phase has on result… if any.I want to know!The Learning Phase & TheoryIn
Site speed matters. Whether it’s for SEO or conversions, having a fast site is ultimately rewarded. This is expected to be an even bigger factor in organic rankings as Google rolls out their core web vitals update in 2021. It recently hit me that my WordPress websites were too fucking slow, when I was analyzing search
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